Project Description
H O L I S T I C
THE NEW BRAND CENTRAL ™
Today, successful brands are no longer just in ‘the heads of consumers’ – they are heading all. And that also means leading all.
Ueber-Brands are no longer content with opportunistically following some market need or target potential. They are on a mission, driven truthfully and transparently by purpose and convictions. Because it’s the only way to fulfil their role and hold meaning, creating a lasting, positive bias for employees, investors, partners and consumers alike.
Today, successful brands are no longer just in ‘the heads of consumers’ – they are heading all. And that also means leading all.
Ueber-Brands are no longer content with opportunistically following some market need or target potential. They are on a mission, driven truthfully and transparently by purpose and convictions. Because it’s the only way to fulfil their role and hold meaning, creating a lasting, positive bias for employees, investors, partners and consumers alike.
At zwoelf, we put brand mission and myth at the beginning and center of it all. Driving first and foremost all action inside out – from building your organization and culture to creating the offer and experiences. And only then inspiring and guiding all connection – from developing your fans and followers all the way to engaging them, everyday anew.
